I don’t want to brag, but despite being a sole blogger writing movie reviews I seem to get a lot of insider information. Let me tell you what I got for you today. There’s a new movie coming out at the local theatre this Friday and the Producer has hired a guerilla marketing team. You want to hear the funny part? My girlfriend’s brother owns the marketing shop they hired. And he’s asked for my help.
Why did he ask for my help? Well, because he’s not used to marketing movies and I have experience in that area. I have covered tons of movies big and small. Not only that, but I also get contacted quite regularly by movie marketing guys asking me to come review their movie for my blog. And in that time I’ve had long email conversations about their marketing strategies.
The Producer has given him a budget not including hourly wages of $2500. And we need to whip something up quick. Like 7 days quick. Here is the 1-2-3 combo I recommended to my girlfriend’s brother.
1. Green Graffiti
Green graffiti is using a stencil to pressure wash art or words into the dirty pavement. You get ahold of a petrol pressure washer or an electric Karcher pressure jet machine and you graffitti all over the place with pressure washing art about the movie.
But here’s the real reason why I recommended this: Exposure. We haven’t come up with exactly what we will graffitti but we need to make it social media shareable. And that means something a little controversial. Maybe pressure cleaning the Samsung logo into the outside wall of the Apple Store and then putting the movie website below it? That’s the general idea. Although doing that exact thing might get you sued. I think we’ll just stick with writing as personal of messages as we can on the pavement at busy walking areas.
2. Low Budget ‘Behind The Scenes’ Videos Distributed On YouTube
The Blair Witch Project movie used this tactic to generate $250M from a $20k original budget. Viral videos. The used a cheap camera to make movies to provoked a ton of curiosity. They basically just filmed noises on a dark night and talked about how they went camping and found all these video tapes. It made you intensely curious to see the movie because it seemed so real.
The idea I pitched was to somehow tie the video into the pressure washing graffiti and the movie theme. And the main goal was to create curiosity.
3. Reach Out To Small Time Bloggers Like Me
Now that we would have tons of exposure on social media and possibly even in the news from the green graffiti (if executed correctly) and the viral video it was time to talk to small bloggers. My idea was to give them pre-screenings so they could review the movie the afternoon before it was released to create a ton of buzz. With these three strategies combined, and done correctly, I think the movie will at least 10x their investment in the marketing budget.