There are jewelry designers that will do whatever it takes to sell their items, even paying celebrities to wear their designs.
During red carpet events, you might see celebrities donning expensive jewelry to match their outfits. You might think that they have spent a lot for the jewelry. Of course, they can’t wear anything cheap to those huge events. However, not so many people know that there are celebrities who are so big that instead of spending their own money to buy jewelry, they are being paid to wear jewelry made by certain designers.
According to reports, among the biggest celebrities who are paid to wear jewelry are Jennifer Lawrence, Catherine Zeta Jones, Sandra Bullock, and Kate Winslet. Designers run after these celebrities because they know that by just walking out wearing their expensive jewelry, it is already an endorsement. Some sources say that celebrities are paid even up to $500,000 just to wear the jewelry during red carpet events. There are also those who go for a package deal where they ask the celebrity to sign a contract about wearing only their jewelry for the entire awards season. For instance, Jennifer Lawrence and Lupita Nyong’ O are among the hottest celebrities during awards night in recent years. They are the ones who are paid more.
Jewelry on movie set
Aside from red carpet events, there are designers who also wish to have their items shown in movies. It has been proven time and again that people are very keen to details when watching movies. Therefore, if the actors wear jewelry, there is a tendency for the people to buy the said jewelry as well. Meryl Streep is among the most awarded celebrities in Hollywood. This is why designers are dying to have her wear their jewelry on set.
The same thing is true for Catherine Zeta Jones. In her 2008 movie, she was seen wearing this necklace that was taken by the paparazzi while she was shooting for a film. This has become an instant hit and sales of that particular jewelry increased drastically.
Several years ago, Sex and the City was among the most viewed TV series. It was also during this time when Sarah Jessica Parker sealed the deal as a fashion icon. People are watching the series not just because of the story, but because of what Sarah wears as well. This of course, includes her accessories. This is why jewelry designers Akiyo and Renee Lewis had their career take off when they started providing jewelry for Sarah during the show.
Is it worth the price?
You might think that it is crazy for designers to pay celebrities just to wear their jewelry. However, you have to understand that paying them for an actual commercial is even more expensive. Therefore, if they can just pay the celebrity a few thousand dollars just to wear the jewelry for certain appearances and photos will spread like wildfire, then it is good enough.
If you are inspired to buy jewelry as well, you can check out the best Red Gemstones by reading the Semi Precious Stones Guide. Once you have made your decision, you will feel like a real celebrity.